Welcome to my digital corner! I’m Shannon Robinson, a seasoned Digital Marketing and Operations professional with a passion for all things innovative and strategic. Over the years, I’ve honed my skills in steering global marketing initiatives, optimizing tech stacks, and crafting seamless customer journeys.
As a Digital Marketing & Operations Manager at Goldstar, I lead a remote team of specialists, successfully spearheading the relaunch and rebranding of a B2B e-commerce website. My knack for data-driven decisions and technology optimization has been a driving force, contributing to a 30% increase in user engagement and a 25% improvement in user experience.
Prior to Goldstar, my role at SupraOracles as a Marketing Operations Manager equipped me with a holistic understanding of marketing automation, website optimization, and a keen eye for key performance metrics. In collaboration with cross-functional teams, I navigated the dynamic landscape of digital advertising, achieving a remarkable 25% increase in system efficiency.
At Darren Hardy, LLC, I led the Marketing Operations team, successfully launching major programs and optimizing the marketing technology stack for a 30% boost in efficiency and scalability. My role extended to real-time reporting, agile adjustments, and supervising multi-touch marketing campaigns.
I started my digital journey at Hookit as a Digital Marketing Manager, where I significantly improved organic search rankings, customized landing pages, and implemented automation strategies, resulting in substantial increases in lead capture and conversion rates.
Before diving deep into marketing operations, I managed SEO teams at Ceatus Media Group, overseeing substantial organic traffic gains and restructuring teams for a 110% increase in project output.
Armed with a Bachelor’s degree in Marketing from the University of Phoenix and an Associate degree in Graphic Design from Platt College, I bring both creative and analytical dimensions to my work.
This blog is my canvas to share insights, experiences, and the ever-evolving landscape of digital marketing. Join me on this journey as we explore the strategies, trends, and tools that shape the digital realm. Let’s turn the complexities of marketing into an exciting, insightful adventure!