Digital Marketing Strategies – Shannon Robinson

Debunking 6 Common Digital Marketing Misconceptions

In the fast-paced world of digital marketing, myths and misconceptions can often cloud the landscape, leading businesses astray from effective strategies. In this post, I unravel the truth behind six common misconceptions that might be hindering your digital marketing endeavors. It’s time to set the record straight and pave the way for a more informed, impactful digital marketing approach.

Mastering Lead Scoring in Salesforce: Optimizing Account Engagement for MQL Success

In the realm of B2B marketing, Salesforce’s Account Engagement and Lead Scoring feature stand as stalwarts, guiding marketers toward the holy grail of qualified leads. However, to harness its full potential, one must navigate the intricate landscape of score thresholds, score decay, and score elevation. Join us as we unravel the nuances of optimizing Salesforce’s Account Engagement Lead Scoring Rules, offering tips that pave the way for MQL triumph.

Decoding the Minds of B2B Buyers: A Comprehensive Guide to Effective Research Methods

In the intricate dance of B2B marketing, understanding the intricate nuances of your customers’ minds is the key to crafting strategies that resonate. B2B Research Methods serve as the compass guiding you through the labyrinth of buyer behaviors, preferences, and pain points. In this guide, we unveil the fundamentals of B2B Research Methods, empowering you to initiate the journey of reading your customers’ minds with precision and insight.

Stay Ahead of the Curve: 5 B2B Trends Set to Elevate Your Game in the Coming Year

Hey B2B trailblazers! Ready to stay ahead of the curve and leave the competition in the dust? Today, let’s dive into the crystal ball and explore five game-changing trends that will propel your B2B strategies to new heights in the coming year. Buckle up, because the future of B2B is looking bright, and these trends are your ticket to staying at the forefront of innovation.

Looking Back, Moving Forward: Key Trends Shaping Marketing Strategies in 2024

Hey marketing maestros! As we bid adieu to 2023, it’s time to reflect on the trends that defined the landscape and set the stage for an exciting 2024. Buckle up as we unravel three key developments – AI evolution, the rise of marketing stacks, and the importance of email authentication. These trends aren’t just highlights of the past year; they’re guiding lights for your marketing plan in the upcoming year. Let’s dive into what shaped 2023 and what you should keep in your toolbox for a stellar 2024 strategy.

Mastering Customer Lifecycle: Strategies for Lasting Engagement and Delight

Hey there, savvy marketers and business enthusiasts! Today, let’s delve into the art and science of Customer Lifecycle Optimization – the secret sauce to keeping your customers not just interested but downright delighted. After all, a happy customer is a returning customer. Buckle up for some practical strategies to ensure your customers keep coming back for more.

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