Creation and Launch of Planet DigiOps Marketing 360

The Digital Marketing Operations team at Goldstar launched Planet DigiOps Marketing 360, a SharePoint-based centralized hub designed to streamline workflows and enhance collaboration across global marketing teams. Featuring data dashboards, strategic playbooks, training resources, and real-time updates, the platform revolutionized access to analytics and operational insights.

Key outcomes included a 50% reduction in time spent searching for resources, a 90% adoption rate within three months, and improved alignment between marketing and analytics teams. By centralizing data and empowering data-driven strategies, the project demonstrated the transformative power of technology in driving marketing efficiency and success.

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Additional Projects

Introduction

To address inefficiencies in accessing digital marketing resources and analytics, the Digital Marketing Operations team at Goldstar developed and launched Planet DigiOps Marketing 360. This SharePoint-based platform served as a centralized hub for marketing teams globally, providing real-time access to data dashboards, strategy playbooks, and operational insights. The platform was designed to enhance collaboration, streamline workflows, and empower data-driven decision-making, making it a cornerstone of Goldstar’s digital marketing efforts.

Objectives

The initiative aimed to centralize digital marketing resources into a unified platform, enhance accessibility to key data and insights, and promote cross-departmental collaboration. A major focus was to improve decision-making by offering actionable analytics, while also ensuring that the platform could scale to meet the evolving needs of the organization.

Methodology

The project began with a discovery phase, where stakeholder interviews and audits of existing tools were conducted to identify pain points and gaps in usability. This was followed by the design and development of an intuitive SharePoint site structure that seamlessly integrated with existing systems like Salesforce and Google Analytics. The platform featured user-friendly templates and embedded interactive dashboards from Google Looker Data Studio.

After initial development, a pilot launch was conducted with select teams to gather feedback, refine usability, and address real-world challenges. A comprehensive training program was developed to ensure smooth adoption, and the platform was then rolled out globally. Regular workshops and documentation were provided to maintain user engagement and encourage ongoing use.

Challenges and Solutions

One major challenge was the fragmentation of data across multiple tools and platforms, making it difficult to centralize resources. This was resolved by integrating APIs and connectors that aggregated data from various sources into the platform. Resistance from users accustomed to legacy systems posed another challenge, which was addressed through tailored training programs and by demonstrating quick wins that showcased the platform’s value. Scalability was also a key concern; the platform was designed with a modular structure, ensuring it could evolve alongside organizational needs.

Results

The launch of Planet DigiOps Marketing 360 achieved significant success. Time spent searching for resources decreased by 50%, leading to improved operational efficiency. Over 80% of users reported enhanced collaboration between marketing and analytics teams, while real-time access to data dashboards enabled more informed, data-driven strategies. Adoption rates soared to 90% within three months of launch, demonstrating the platform’s immediate impact and utility.

Lessons Learned

The project underscored the importance of engaging stakeholders early and consistently to define features that align with user needs. Usability testing with a pilot group proved invaluable for refining the platform before its global launch. Additionally, the team learned that continuous updates, coupled with ongoing training and support, are essential for maintaining long-term user engagement and platform relevance.

Conclusion

The creation and launch of Planet DigiOps Marketing 360 marked a pivotal achievement for Goldstar’s Digital Marketing Operations team. By centralizing resources and fostering collaboration, the platform empowered teams to work more efficiently and make smarter, data-driven decisions. This initiative highlighted the transformative potential of technology in addressing organizational challenges and driving marketing success, setting a strong foundation for future innovation.