In the realm of B2B marketing, Salesforce’s Account Engagement and Lead Scoring feature stand as stalwarts, guiding marketers toward the holy grail of qualified leads. However, to harness its full potential, one must navigate the intricate landscape of score thresholds, score decay, and score elevation. Join us as we unravel the nuances of optimizing Salesforce’s Account Engagement Lead Scoring Rules, offering tips that pave the way for MQL triumph.
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